SEO Services For Small Businesses
Here at Mannina Strategies, we specialize in optimizing your website so search engines can view your site effortlessly and send more targeted clients to you. Search engine optimization (SEO) drives FREE and qualified leads to your website. These are people who are looking for exactly what your company provides. The main goal is to increase your online visibility and ultimately your traffic. There are many factors that influence your search rankings, from the technical structure to content, and backlinks. Don’t worry though, we have you covered with those as well!
Our SEO services for small businesses make sure you are seen by the right people who need your product or service. It’s best practice to incorporate SEO services from the beginning stages of your business. However, if your website wasn’t built with SEO fundamentals, not to worry! We can work with your existing site and get you ranking very fast. Search engines are constantly changing their algorithms, updating their search patterns, and evolving keywords. Let us deal with that headache for you while you sit back and run your business. Leave the techy and mundane stuff to us.
Let’s get into the 3 main areas we focus on when it comes to our SEO services for small businesses. We promise not to bore you but it might be nice to understand a basic framework of what we do with our clients.
On-page SEO focuses on all the things within your site that are within your control. Through our onboarding marketing audit, we will be able to address immediate pain points that will get this process moving quickly. Through on-page SEO we really want to focus on building your brand’s rank and relevance online. This can be optimizing all elements on your site, including content, meta tags, titles, links, anchor texts, image optimization, website layout, call to action – you name it, we will fix them!
These fixes happen quickly and make a HUGE difference. Once that is rolling, our next step is addressing your content and identifying the best keyword strategy to target your ideal clients. We start optimizing your current content, creating additional content (blogs, media, and video) and testing our strategy for months and years to come. Now as we’ve said before, these algorithms are constantly changing so we will pivot our efforts accordingly.
In a world where it seems that everyone has their own website, the importance of off-page SEO cannot be understated. Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages. This type of search engine optimization includes all tactics associated with creating quality backlinks, engaging in social media campaigns to rank higher for certain keywords getting on Google’s radar. This is basically having a robust strategy to optimize traffic from other platforms back to your site. The reason search engines put importance on off-page SEO is because it drives social engagement and validity to your company. It is an easy way for others to give you their seal of approval through sharing your content and message. It’s a massive way to not only increase your reach online but also your domain authority. Don’t let anyone tell you that backlinks don’t matter. They are not the only factor you need to consider but they are certainly a powerful piece of the SEO puzzle.
For off-page SEO, we have a very unique and proprietary system for our clients that combines an organic backlink strategy and an automated social media process. They work together to increase your rankings and allow you to dominate your competition.
The technical piece is what allows these search engines to index and crawl your site which in turn sends targeted traffic and potential warm leads to your site. Making sure everything is working properly on your site is pretty foundational to your overall SEO strategy. At this stage, we’ve got to deal with your site speed, site architecture, redirects, broken links, structured markup, SSL issues, and much more. Some of this is highly technical so we are here to do that heavy lifting. No coding to learn on your end, this side of the process is completely on us.
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Are you looking for SEO services for small businesses. Spend a few minutes with one of our team members to go over an effective strategy.
Frequently Asked Questions
Why does my business need SEO?
There are a number of reasons your business needs SEO. First, SEO can help you attract more visitors to your website, which can result in more leads and sales. Second, a good SEO strategy can help you rank higher in search engine results pages (SERPs), which means your business will be seen by more potential customers. Third, good SEO can help you improve your brand visibility online and boost your credibility as an authority in your industry. Lastly and possibly most importantly, effective SEO can help reduce your marketing costs while generating a huge ROI for your business.
What is SEO and how does it work?
SEO stands for “search engine optimization”. It’s a process by which website owners or content producers can improve the visibility and ranking of their websites or content within search engine results pages (SERPs).
The goal of SEO is to improve a website’s visibility and organic search traffic so that it attracts more visitors from the online space. This increased visibility and traffic can result in increased sales, leads, business opportunities, or other desired outcomes for the site owner.
SEO is accomplished through a variety of techniques, including but not limited to: optimizing a website’s structure and on-page elements, developing high-quality backlinks from other websites, creating valuable and compelling content, and measuring and tracking progress over time.
How long does it take for my website to rank on Google?
There is no definitive answer to this question since there are many variables that go into ranking a website on Google. However, in general, it takes time and effort to rank a website organically. You need to create high-quality content that people will want to read and share, and you need to focus on optimizing your website for Google search engines.
If you are willing to put in the time and effort, you can definitely rank your website on Google. But it will not happen overnight, so be patient and keep working at it. And don’t forget to track your progress with tools like Google Analytics so you can see how your efforts are affecting your rankings. Our SEO services for small businesses package offers unbeatable results and allows you to outrank your competition.
Can I rank on my own website without paying an SEO expert?
Absolutely! You can use a variety of free or paid tools to help you assess where your website stands and how you can improve its ranking.
Some important factors a beginner can focus on are the quality and quantity of content and backlinks your website has. So, start by building relationships with other websites in your industry and exchanging links. You can also submit your website to directories and review sites, and use social media to promote your content. Make sure you are producing content that is providing valuable answers to people who are searching for their specific keywords questions. Produce your content for the end reader, not for Google’s algorithm.
Google provides a number of helpful resources that can guide you through the process, including their Webmaster Guidelines and Search Engine Optimization Starter Guide. And if you need more help, there are plenty of SEO experts who can offer their services. But remember, it’s important to do your research first to make sure you aren’t being taken advantage of. You don’t want to talk to an expert or agency without a basic understanding of the SEO process.
How much does SEO cost?
The cost of SEO can vary widely depending on the type and amount of work that needs to be done, as well as the competitiveness of the industry and market. Generally, though, SEO services range from a few hundred dollars per month to thousands of dollars per month.
Some businesses choose to do their own SEO work in-house, while others hire an external agency or consultant. It’s important to remember that high-quality SEO work takes time and effort, so you should expect to pay for a good service. As with most things in life, you get what you pay for!