Digital Marketing Audit
To succeed in this competitive market, you need a team that will work hard and has your back. Our success is purely measured by your success. Before we onboard any client, we do a deep dive into your current digital marketing strategy. You will have a full report of website issues, content strategies, and GMB profiles. From there, we can craft a custom strategy that will be the perfect fit for your business’s growth structure and budget.
As a business owner, you can’t be an expert in everything. Let us help you figure out how to take your business to the next level through marketing and online tactics. Our in-depth audit will allow us to see what areas we need to focus on to get your greatest ROI. That way you can focus on running your business and servicing the clients we send to you!
Deep-Dive Analysis
You may have noticed that we say “your” instead of mine or ours. That’s because our audits are for you, the company! We want to know about your goals and how best we can help achieve them as part of this consultative process together. We cover the following areas:
- Setting all marketing goals and objectives
- Creating your ideal customer persona
- Identifying your competition
- Describing all products and services (current and future)
- Technical analysis on your website, social media accounts, GMB listing, and ad accounts
- Analyzing your current data and set realistic forecasts
- Have a robust plan in place that sets realistic expectations, timelines, and hitting financial goals
Monthly Reporting
Our monthly reporting system will show you how well we’re doing on a month-to-month basis. You’ll be able to see any dips or spikes in your company’s metrics, which gives us an opportunity for course corrections before things get out of control!
Keyword Anaylsis
During our work together, keyword strategy is going to be one of our top priorities. In the digital marketing audit, we will drill down on some of the important keywords that are applicable to your business. We want to make sure that we are using the right keywords for your ideal client/customer and that these keywords are driving your rankings up and exploding traffic. This will definitely be an area that we are continuously working on and adjusting because there are many factors that go into a strong keyword strategy. Practice makes perfect and relying on our reports and analytics are key!
Need A Digital Marketing Audit?
We want to help you grow and scale your business. If you would like a free meeting with one of our media pros, schedule below!
Frequently Asked Questions
What is a digital marketing audit and what does it consist of?
A marketing audit is a comprehensive examination of all aspects of a company’s marketing operations. Its purpose is to identify strengths and weaknesses, opportunities and threats, so that the company can make strategic decisions about its marketing efforts.
A marketing audit typically includes an assessment of the company’s overall market position, its target markets and customer segments, its marketing mix, its brand equity, and its advertising and promotion programs. It also includes an evaluation of the effectiveness of each element of the marketing mix and an assessment of how well the company’s marketing objectives are aligned with its overall business strategy.
What is the purpose of a digital marketing audit?
An audit is an important part of any effective marketing plan. It helps you to identify your current strengths and weaknesses, as well as opportunities and threats that you may face. It can help you to make better decisions about your marketing strategy, budget, and resources for your company’s long-term goals.
Can you provide an example of one of your marketing audits?
Although we believe it might be helpful for you to see what one of our audits looks like, we, unfortunately cannot show you an example because of private and privileged data and information about our clients and their businesses. We would be more than happy to jump on a call with you and walk you through our process though. If you would like an audit done for your company, we would be more than happy to schedule that for you. It takes about 24-48 hours to get one back and it will cover everything that needs to be done and how to fix any errors.
Will my company really benefit from a digital marketing audit?
It depends on what you mean by “benefit.” An audit can help a company identify areas where it can improve its marketing efforts, but it’s not a magic bullet that will solve all your marketing problems. In the short term, an audit may help you identify some quick and easy wins, but in the long run, it should help you make more strategic decisions about your overall strategy. So if your goal is to see an immediate increase in sales or website traffic, then a marketing audit probably isn’t for you. But if you’re looking for long-term growth and success, then an audit can be a great way to get started.
What does a digital marketing audit report look like?
An audit is an in-depth examination of all aspects of a company’s marketing efforts. It includes an assessment of the company’s current marketing strategy, as well as a review of its marketing mix, messaging, and branding. Additionally, an audit evaluates the effectiveness of the company’s advertising and promotions, as well as its customer targeting and engagement strategies. Finally, it also looks at the company’s sales and lead generation processes.